How To Post a Job on Facebook in 5 Steps
This article is part of a larger series on Hiring.
If you are a US or Canadian employer, posting a job on Facebook takes just five steps. These involve filling out a short form about your open position on the Facebook desktop browser and determining who needs to see the post. Posting a job on Facebook is free, although you might want to set a budget to boost your job post to make it more visible.
Step 1: Start From Your Facebook Business Page
To post jobs, you must log in as an administrator on your company’s business page. Once you log in, navigate to the menu on the left-hand side. The icon with a flag will lead you to pages that you manage.
If you need help setting up a business account, check our article on how to create a free business account on Facebook.
One setting to explore on your Facebook Business page—if you are not using it already—is Messenger Tools. This allows job seekers to contact you.
To change from the default setup, choose Settings from the menu at the bottom of your business page, and then select Messaging. Then, you can click Get Started to add messenger to your website.
You can also add Messenger via Messenger tools, which has additional options that may help you promote your business.
One option is Conversation Starters, which acts as a virtual assistant, and with which you can place automated messages for common questions such as business hours, company location, and contact information. It also reminds you to respond to unanswered messages. This will not only help you with job applicants but customers too.
Another option is to Create saved replies. This also allows you to create answers to some commonly asked questions by applicants and perhaps customers as well. Some questions may include information regarding company addresses, mailing locations, and hours of operations.
Step 2: Create a Facebook Job Post
Here are two ways to create your Facebook job postings—both are available from your Facebook Business page.
The second option is to choose Post a Job from Free Facebook Business Tools, which is located in the main body of your Business page.
In either case, once you complete the initial step, you will be directed to the Create Job section.
Step 3: Fill Out the ‘Create Job’ Form
You may already have a job description with helpful information—such as job title and specific details about the role—for job seekers to determine if they’re a good fit for your position. You can use this to fill out all the fields in Facebook’s Create Job section.
Job postings are straightforward, with fill-in-the-blank fields for both required and optional fields—though we recommend filling out the optional ones to increase your chances of finding a suitable candidate.
- Job title: Input the job title, or choose a standard job title from the drop-down options.
- Employment type: This gives you the option to choose full-time, part-time, internship, volunteer, or contract.
- Responsibilities and requirements: This is where you’ll list the job duties and requirements for the position. Using bullet points may make it easier for job seekers to read.
- Location: This has two fields. The first field lets you choose whether the job is remote, in an office, or is temporarily remote due to COVID-19. If this job is remote but you have other positions that are on-site, you will still have the option to place a physical location as a reference (i.e., a company headquarters). If the job is in the office or is hybrid, you should place the address where the applicant will work when they are in the office.
- Salary range: This is a field where you can indicate a pay range or the estimated salary for the position. While this field is optional within Facebook, you’ll have a better chance of attracting candidates if you include a rate or a range.
- Benefits: This is where you can include the types of benefits for this position. Most common benefit offerings include health insurance, paid time off (PTO), and 401(k).
- Schedule: This is also an optional field you can use to let the employee know what hours they have to work. This is especially important if the expected hours are not common—such as an afternoon or night schedule.
- Screening questions: If there are a set of questions that are prerequisites for your job (i.e., years of experience, licenses, and certifications), you would place them here.
- Application settings: If you require a listing of past employment or a resume for job applicants, you will click on the toggle button icon.
- Photo: A photo of your business or job helps candidates get a feel for the job and your work environment. If you are using employees in the photo, it is best practice to get their permission.
For a step-by-step guide on how to write a compelling job ad that will attract qualified applicants, read our article on how to advertise a job. It provides details on how to create a recruitment strategy, select a job title, and track your candidates.
Step 4: Publish Your Job Post for Free
Before you post your job, you’ll get a chance to review and edit it.
Once you have reviewed your post and everything is to your liking, you can complete the process by clicking Publish Job Post.
Facebook requires you to comply with its Community standards, which cover bullying, harassment, and privacy violations, among other areas. Not only should you stay up-to-date on specific Facebook policies, but it is a best practice to be aware of federal labor laws to remain compliant.
See Candidates Who Have Applied
You will get a message on your Facebook account whenever someone applies to one of your positions. If you have allowed email, you may also receive an email from the candidate. Lastly, you can go to the Jobs menu or tab on your Facebook Business account and you will see all the jobs you’ve posted and who has applied to each.
Close or Edit Jobs
Your job post will automatically close after 30 days if you do nothing (and haven’t boosted it), but you can close it manually by clicking on the suspension points (dot-dot-dot) to the right of the job posting. That opens a menu that provides additional options, like Close Job.
You can also use the same path to Edit Job. This makes sense when you still want applicants to apply but you need to make a major change to the posting. These items may include location, salary, or hours.
Step 5 (Optional): Boost Your Job Posting
Job postings are free on Facebook but there are benefits to paying for job advertising (which Facebook refers to as Boost) as it increases your post’s reach.
When you boost a job post, you provide a budget. Facebook uses your budget toward impressions and clicks, similar to any other kind of Facebook advertising. Boosting the job also allows you to reach your target audience by filtering by job title, education, and more. This results in your job being in the Facebook news feed for users who meet your criteria.
You can choose to boost your job listing when you initially post your job by keeping the box ticked. This step is shown after you complete all of the required and optional information on your job post.
After you click Boost, another table opens up with detailed information. The goal and special ad category is already defined for you. The only sections you need to complete are:
- Audience: You can choose the location that you want to focus with a mile proximity radius.
- Duration: Select the number of days that you want the campaign to be active for. Facebook has a 30-day job posting limit for its free job posts but you can choose to have paid advertising for more or fewer days depending on your company’s plans.
- Budget: Once you decide how many days you want the job boost to be active, you can add how much you want to spend daily for it. Based on the budget and the duration, Facebook will give you an estimated amount of people that your post will reach.
- Payment information: If everything looks as expected, you can add your payment information, which includes payment method, your location, and your currency.
Facebook charges you for job boosting based on a per-click model. This means you pay each time someone clicks on your job post that Facebook boosted. You do not have to pay for individuals who saw your job post because they are already connected to your business page.
As a benchmark, the average cost to get one applicant to apply to your job is $12. Also, after a month of boosting, you should review your results to see if you should continue boosting your job advertisement.
Why Post a Job Ad on Facebook
Facebook job postings are a great way to get the word out about open positions at your organization and hire a suitable candidate. According to Career Arc, 86% of job seekers use social media in their job searches and Facebook is a great social recruiting tool since 45% of job seekers who use social media visit the platform daily.
Facebook allows you to share the job post to different groups, such as business or community groups to which you belong. In addition, any jobs you post will be visible on your Business page as part of your feed.
Facebook is a great option to post your jobs due to its popularity, cost, and ease of use. You can always set aside a small budget to boost your job post to amplify its reach further.
If you need another job board to post your open position on, consider ZipRecruiter. ZipRecruiter has easy to use templates for job descriptions and can send your job posting to more than 100 other job boards with the click of a button. Sign up for its free trial to start looking for your next hire.